E-Commerce SEO

E-commerce SEO is a deep-water discipline. Product catalogs create unique challenges — thousands of pages, thin product descriptions, duplicate content from product variants, crawl budget consumed by faceted navigation filters, and constant inventory changes. We specialize in solving these challenges. Our e-commerce SEO covers: category page architecture — designing a URL and navigation structure that builds topical authority, distributes link equity efficiently, and matches how users search for products; product page optimization — unique, keyword-rich descriptions (not manufacturer copy), product schema markup (price, availability, reviews, brand), optimized images, and internal cross-linking; faceted navigation management — the critical balance between making filters crawlable (for long-tail SEO) and preventing crawl bloat (blocking useless filter combinations via robots.txt, noindex, or canonical tags); pagination and infinite scroll handling; product variant canonicalization (color, size, material — one canonical URL with variant attributes); seasonal and out-of-stock page management (keeping SEO value when products are temporarily unavailable); and shopping feed optimization (Google Merchant Center, structured data for product listings). Platforms: WooCommerce, Shopify, PrestaShop, Magento, custom. From €246,80.