Keyword Research & Strategy

Not all keywords are worth pursuing. Like fishing, SEO keyword strategy is about knowing which waters to fish, what bait to use, and which catches are worth keeping. Our keyword research goes beyond basic volume and difficulty metrics. We analyze: search intent classification (informational, navigational, commercial investigation, transactional — matching content type to intent); commercial value assessment (which keywords bring buyers vs. browsers — estimated conversion value per keyword); keyword difficulty vs. your site authority (identifying keywords you can realistically rank for within 3, 6, and 12 months); seasonal patterns (search volume fluctuations throughout the year, planning content for peak periods); SERP feature analysis (which keywords trigger featured snippets, People Also Ask, knowledge panels, local packs — and how to capture those features); topic clustering (grouping related keywords into content hubs that build topical authority); and competitor keyword gap analysis (keywords your competitors rank for that you do not — the low-hanging fruit). Deliverable: complete keyword strategy document with 100-500 target keywords organized by priority, intent, difficulty, and recommended content type. From €119,70.